A passionate pursuit to create on-the-go snacks
The brand is one health-minded mom’s solution for clean snacking for her on-the-go family, so we created a brand expression to equal her bold ambition. Our Fruit Bliss Fruit & Nut Bites packaging utilizes vibrant color and lots of personality, which is meant to evoke the product experience: juicy bites made possible by an innovative steaming process that infuses the sun-ripened, dried fruit ingredients with water.
Visual Identity / Art Direction and
Photography / Packaging Design